You've invested weeks in strategic planning. Your marketing strategy deck is polished, comprehensive, and approved by the Board. The team is energised. Yet six months later, you're sitting in a review meeting wondering why the results don't match the ambition. Sound familiar? This is the strategy-execution gap, and it's the silent killer of marketing success. After two decades working with organisations from multinational brands to ambitious scale-ups, I've seen brilliant str

Something is definitely happening over at Linkedin at the moment. Not only has the promotion of sales navigator and their other B2B sales...