Founder / Director
She is well recognised as a thought leader within the creative industries and is most recognised from her appearances as a regular panellist on ABC programs 'Gruen' and 'The Gruen Transfer'. She also appears on other shows such as The Today Show, Sunrise, and ABCNews24 as an expert in advertising and creative persuasion. She is also featured as a contributor in ‘The Gruen Transfer’ book on advertising. Carolyn's client experience crosses various industries including automotive, healthcare & pharmaceutical, beauty, luxury goods, FMCG, consumer electronics and retail. Her ability to adapt her thinking to the situation at hand is one of the key reasons she remains in demand as a strategist for both large organisations and SMEs alike.
Carolyn is also highly regarded as a professional speaker and workshop facilitator, having signed with Saxton Speakers Bureau in 2009. She is regularly interviewed in the mainstream media in regards to topics related to advertising, brand and communication strategy, and has appeared numerous times in the Sydney Morning Herald, The Daily Telegraph, news.com.au, yahoo7.com.au and The Australian. Carolyn is also an accomplished writer, and has written articles, opinion pieces and reviews that have appeared in Drum Media and Design Federation, as well as industry publications such as Adnews.
In addition to her industry experience, Carolyn has an Executive MBA from the University of Technology Sydney and a BA in Communications from the University of Western Sydney. She has also repeatedly featured as a guest lecturer at AdSchool, and has worked as a trainer for the Australian Pharmaceutical Marketing & Research Group (APMRG) on numerous occasions.
Carolyn has built her reputation on her creative strategic approach - her ability to ideate but also to ensure that concepts deliver results.
Carolyn has nearly 20 years’ experience in Marketing, working in senior roles across both client and agency networks including Nespresso, Havas, DDB & STW Communications.
The Honeycomb Effect is all about helping our clients identify key business goals, and creating the foundation to see them brought to life.
We are able to engage with clients as a Virtual CMO. This provides marketing oversight and coaching for marketing teams, as well as developing campaigns and tactical executions without the need for a full-time senior marketing resource.
We collaborate with specialists and freelancers to be able to draw on diverse talents.
Our process means clients do not pay for unnecessary overheads and deal directly with the best person for their business.